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The Angriest Burger
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<blockquote data-quote="TnWatchdog" data-source="post: 128525" data-attributes="member: 3077"><p>MAR 30 2016, 7:24 AM ET</p><p><span style="font-size: 22px"><strong>New Burger King 'Angriest Burger' Puts The Flame in 'Flame Grilled'</strong></span></p><p></p><p>by SARAH WHITTEN, CNBC</p><p>Grab a glass of milk. You're going to need it for Burger King's newest menu item.</p><p></p><p>The burger giant created a sequel to its widely popular Angry Whopper, and it's got a red bun.</p><p></p><p><a href="http://media3.s-nbcnews.com/j/newscms/2016_13/1477761/whopper_b75079eae4fdb61771ab8d77ad4efcbb.nbcnews-ux-2880-1000.jpg" target="_blank"><img src="http://media3.s-nbcnews.com/j/newscms/2016_13/1477761/whopper_b75079eae4fdb61771ab8d77ad4efcbb.nbcnews-ux-320-320.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p>The Angriest Burger is a flame-grilled beef patty topped with bacon, American cheese, lettuce, tomato, crispy onions, jalapenos, mayonnaise and "spicy angry sauce." The signature red bun has hot sauce baked in for a little extra kick.</p><p></p><p>"The black bun of our A.1. Halloween Whopper created a lot of conversation, and our previous limited time Angry Whopper sandwich was a hit with guests," said Axel Schwan, global chief marketing officer for Burger King, in a statement. "So, we're combining the power of these past hits into a star-studded sandwich we think our guests will unanimously agree is the next must-eat burger."</p><p></p><p>Limited-time-only menu items like the Angriest Burger do tend to boost restaurant chains' same-store sales. Last year, in the quarter following the re-release of BK's Chicken Fries, sales at the restaurant rose 7.9 percent in the U.S. and Canada.</p><p></p><p>Restaurant Brands CEO Daniel Schwartz said Chicken Fries are profitable because they have a high gross margin and restaurants sell a lot of them. They are positioned as a snack or meal and cost around $3. Schwartz declined to say whether an uptick in customer traffic played a role in driving up sales.</p><p></p><p>Back in January, YouGov BrandIndex found that special combo deals do not significantly impact immediate sales for the major burger chains; Burger King, McDonald's and Wendy's only saw a little bump in consumer interest about a month after their special combination deals rolled out.</p><p></p><p>Burger King's Angriest Whopper will be available for a limited time in participating restaurants and is slated to retail for $5.49 each or $7.49 as part of a combo meal.</p><p></p><p>The Associated Press contributed to this report.</p><p></p><ul> <li data-xf-list-type="ul">© 2015 NBCNEWS.COM</li> </ul><p>I plan to try it when I am pissed off about something. lol</p></blockquote><p></p>
[QUOTE="TnWatchdog, post: 128525, member: 3077"] MAR 30 2016, 7:24 AM ET [SIZE=6][B]New Burger King 'Angriest Burger' Puts The Flame in 'Flame Grilled'[/B][/SIZE] by SARAH WHITTEN, CNBC Grab a glass of milk. You're going to need it for Burger King's newest menu item. The burger giant created a sequel to its widely popular Angry Whopper, and it's got a red bun. [URL='http://media3.s-nbcnews.com/j/newscms/2016_13/1477761/whopper_b75079eae4fdb61771ab8d77ad4efcbb.nbcnews-ux-2880-1000.jpg'][IMG]http://media3.s-nbcnews.com/j/newscms/2016_13/1477761/whopper_b75079eae4fdb61771ab8d77ad4efcbb.nbcnews-ux-320-320.jpg[/IMG][/URL] The Angriest Burger is a flame-grilled beef patty topped with bacon, American cheese, lettuce, tomato, crispy onions, jalapenos, mayonnaise and "spicy angry sauce." The signature red bun has hot sauce baked in for a little extra kick. "The black bun of our A.1. Halloween Whopper created a lot of conversation, and our previous limited time Angry Whopper sandwich was a hit with guests," said Axel Schwan, global chief marketing officer for Burger King, in a statement. "So, we're combining the power of these past hits into a star-studded sandwich we think our guests will unanimously agree is the next must-eat burger." Limited-time-only menu items like the Angriest Burger do tend to boost restaurant chains' same-store sales. Last year, in the quarter following the re-release of BK's Chicken Fries, sales at the restaurant rose 7.9 percent in the U.S. and Canada. Restaurant Brands CEO Daniel Schwartz said Chicken Fries are profitable because they have a high gross margin and restaurants sell a lot of them. They are positioned as a snack or meal and cost around $3. Schwartz declined to say whether an uptick in customer traffic played a role in driving up sales. Back in January, YouGov BrandIndex found that special combo deals do not significantly impact immediate sales for the major burger chains; Burger King, McDonald's and Wendy's only saw a little bump in consumer interest about a month after their special combination deals rolled out. Burger King's Angriest Whopper will be available for a limited time in participating restaurants and is slated to retail for $5.49 each or $7.49 as part of a combo meal. The Associated Press contributed to this report. [LIST] [*]© 2015 NBCNEWS.COM [/LIST] I plan to try it when I am pissed off about something. lol [/QUOTE]
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