Judge Bean
Senior Member
Experience Based Advertising
Some illuminating information about the Foundation attorney Lawrence Haber.
Although at different times on the gigantic legal staffs of Universal and Disney (in their Florida divisions), and currently stationed in the fake Disney town Celebration (an inhabited themepark set), it does not appear that he wields any particular clout in either the entertainment or legal business.
He is not a partner in a major firm, and has no listed alternate offices or branches.
He is, however, a member of an organization called Themed Entertainment Association (TEA), as vaguely titled as motivated:
?the only international non-profit association representing the world?s leading creators, developers, designers and producers of compelling places and experiences. Our members bring the experience of engaging storytelling and etnertainment to a vast number of casinos, restaurants, retail stores, museums, zoos, theme parks and an ever-growing list of destinations that aim to bring a higher level of visitor experiences world wide.?
That clear it up for you? How about
?dedicated to connecting organizations? seeking to engage, enchant, educate and entertain their guests and visitors? creators of compelling places and experiences worldwide. Our members have? designed, developed, fabricated and produced highly successful experiences? performance venues, themed entertainment? If you need to engage your visitors, ?or to create a unique and visionary environment, then TEA can help you connect with the most experienced design, development?help you find the right vendor? find the people and firms you need to succeed!?
Still unclear? How about
?vitally needed resources to more effectively exert its influence throughout our emerging industry and put in place sustainable educational, networking and business development programs to support the future success of our members worldwide?. We are very close to realizing the long-held dream of a truly empowered alliance of creative vendors? In just over a decade, the TEA has become the leading voice for creators of compelling places and experiences?. with 5,000 experienced and creative people represented from 22 countries... the true potential of our combined capabilities within an expanding world market.? (bold in original)
Huh? How about this: just about the time that the Titor book is about to come out, and the Titor buzz is being created, the TEA sponsored a workshop given at a convention by ?John Carpenter, CEO of Benchmark, a Cincinnati-based ?brand experience agency?? that ?works extensively on in-store advertising and considers this a huge growth market,? and ?Bob Bryant,? who had ?a career as a marketing executive at Universal Studios Florida, Ringling Bros and Cartoon Network.? The date is Nov. 21, 2003; the place? Orlando:
?Numerous pundits, authors, consultants and experts argue that the advertising industry is undergoing a huge transformation. There is ample evidence?from Starbucks to Palm?that major brands are born with publicity, not advertising. ? The so-called ?Experience Economy? is still flourishing as companies build ?brand experiences.? Even the companies that used to say they worked in ?advertising? are now calling themselves ?brand experience agencies.?
?What does this mean to theme parks, museums, zoos, family entertainment centers and other attractions? It could represent tremendous opportunity, both in the way attractions market themselves and create new attractions.?
Pardon? OK:
?Welcome to the TEA Store!? Mugs, Jackets, Pins and Caps. Click here to shop!?
Still foggy?
?TEA PROJECT DEVELOPMENT GUIDELINES BOOK?
?The TEA? PROJECT DEVELOPMENT GUIDELINES Book (PDG Book), 2nd Edition?.has become internationally known as ?the industry Bible for projects in the themed entertainment industry.? TEA members and industry professionals worldwide follow the principles in the PDG Book??
Topics in the PDG Bible:
Delivering the project
The project development process
Risk management
Contracts and legal issues
Project Development Process Chart*
*The chart ?graphically illustrates project development procedures? suitable for display. Due to popular demand, additional copies? now available for purchase at only $10.00 each??
It would seem, then, that Mr. Haber is full of the gogetem boosterism of something called ?experience based? promotion of creative ?themed? entertainment. It is difficult to describe exactly what this might be, but perhaps we can take a cue from the Disney complex. It?s big, it?s exciting, it involves you personally and directly; its thrilling, it?s entertaining, it takes you on a wild ride through a bogus landscape of skeletons and disasters. Sit back and keep your hands and feet inside of the car and for the next few minutes you will be Mr. Toad.
Following the chart with precision, and networking, and paying special heed to the chapter on proper legal documentation, I think I will launch a timetraveler?s tale on the internet. My multimedia project will also permit me to sell coffee mugs, but primarily I will be interested in the solid ?intellectual property? of the book, movie, and TV stuff. We will control the promotion through a trust or foundation, lacking a corporate sponsor.
* * * * *
Given that it is illegal for an attorney to have solicited representation from the Titor family, and that it is improbable that they would have first sought out an attorney if their purpose was to try to publish Titor?s story, it would appear that Haber either cooked up the story himself or was hired to hawk it through the adapted device of a trust (?foundation?). There are two parts to this: the creation of the story in the first place, and its feeble marketing ?process,? which seems to have been adapted from the TEA Bible by an amateur. That is, an amateur at marketing; not necessarily the forte of an ?entertainment lawyer.?
It doesn?t look as though there is any big money behind the ?project,? if any at all. This is why it looks to me like a favor done for a friend or relative.
Or, as I say, the whole thing is nothing but the front for a covert operation.
Either way, I don?t think that either Haber?s heart or much of an investment is involved.
Some illuminating information about the Foundation attorney Lawrence Haber.
Although at different times on the gigantic legal staffs of Universal and Disney (in their Florida divisions), and currently stationed in the fake Disney town Celebration (an inhabited themepark set), it does not appear that he wields any particular clout in either the entertainment or legal business.
He is not a partner in a major firm, and has no listed alternate offices or branches.
He is, however, a member of an organization called Themed Entertainment Association (TEA), as vaguely titled as motivated:
?the only international non-profit association representing the world?s leading creators, developers, designers and producers of compelling places and experiences. Our members bring the experience of engaging storytelling and etnertainment to a vast number of casinos, restaurants, retail stores, museums, zoos, theme parks and an ever-growing list of destinations that aim to bring a higher level of visitor experiences world wide.?
That clear it up for you? How about
?dedicated to connecting organizations? seeking to engage, enchant, educate and entertain their guests and visitors? creators of compelling places and experiences worldwide. Our members have? designed, developed, fabricated and produced highly successful experiences? performance venues, themed entertainment? If you need to engage your visitors, ?or to create a unique and visionary environment, then TEA can help you connect with the most experienced design, development?help you find the right vendor? find the people and firms you need to succeed!?
Still unclear? How about
?vitally needed resources to more effectively exert its influence throughout our emerging industry and put in place sustainable educational, networking and business development programs to support the future success of our members worldwide?. We are very close to realizing the long-held dream of a truly empowered alliance of creative vendors? In just over a decade, the TEA has become the leading voice for creators of compelling places and experiences?. with 5,000 experienced and creative people represented from 22 countries... the true potential of our combined capabilities within an expanding world market.? (bold in original)
Huh? How about this: just about the time that the Titor book is about to come out, and the Titor buzz is being created, the TEA sponsored a workshop given at a convention by ?John Carpenter, CEO of Benchmark, a Cincinnati-based ?brand experience agency?? that ?works extensively on in-store advertising and considers this a huge growth market,? and ?Bob Bryant,? who had ?a career as a marketing executive at Universal Studios Florida, Ringling Bros and Cartoon Network.? The date is Nov. 21, 2003; the place? Orlando:
?Numerous pundits, authors, consultants and experts argue that the advertising industry is undergoing a huge transformation. There is ample evidence?from Starbucks to Palm?that major brands are born with publicity, not advertising. ? The so-called ?Experience Economy? is still flourishing as companies build ?brand experiences.? Even the companies that used to say they worked in ?advertising? are now calling themselves ?brand experience agencies.?
?What does this mean to theme parks, museums, zoos, family entertainment centers and other attractions? It could represent tremendous opportunity, both in the way attractions market themselves and create new attractions.?
Pardon? OK:
?Welcome to the TEA Store!? Mugs, Jackets, Pins and Caps. Click here to shop!?
Still foggy?
?TEA PROJECT DEVELOPMENT GUIDELINES BOOK?
?The TEA? PROJECT DEVELOPMENT GUIDELINES Book (PDG Book), 2nd Edition?.has become internationally known as ?the industry Bible for projects in the themed entertainment industry.? TEA members and industry professionals worldwide follow the principles in the PDG Book??
Topics in the PDG Bible:
Delivering the project
The project development process
Risk management
Contracts and legal issues
Project Development Process Chart*
*The chart ?graphically illustrates project development procedures? suitable for display. Due to popular demand, additional copies? now available for purchase at only $10.00 each??
It would seem, then, that Mr. Haber is full of the gogetem boosterism of something called ?experience based? promotion of creative ?themed? entertainment. It is difficult to describe exactly what this might be, but perhaps we can take a cue from the Disney complex. It?s big, it?s exciting, it involves you personally and directly; its thrilling, it?s entertaining, it takes you on a wild ride through a bogus landscape of skeletons and disasters. Sit back and keep your hands and feet inside of the car and for the next few minutes you will be Mr. Toad.
Following the chart with precision, and networking, and paying special heed to the chapter on proper legal documentation, I think I will launch a timetraveler?s tale on the internet. My multimedia project will also permit me to sell coffee mugs, but primarily I will be interested in the solid ?intellectual property? of the book, movie, and TV stuff. We will control the promotion through a trust or foundation, lacking a corporate sponsor.
* * * * *
Given that it is illegal for an attorney to have solicited representation from the Titor family, and that it is improbable that they would have first sought out an attorney if their purpose was to try to publish Titor?s story, it would appear that Haber either cooked up the story himself or was hired to hawk it through the adapted device of a trust (?foundation?). There are two parts to this: the creation of the story in the first place, and its feeble marketing ?process,? which seems to have been adapted from the TEA Bible by an amateur. That is, an amateur at marketing; not necessarily the forte of an ?entertainment lawyer.?
It doesn?t look as though there is any big money behind the ?project,? if any at all. This is why it looks to me like a favor done for a friend or relative.
Or, as I say, the whole thing is nothing but the front for a covert operation.
Either way, I don?t think that either Haber?s heart or much of an investment is involved.
..::