Proximity and politics. America has a very wishy-washy covid response plan. Mom and pop shops are forced closed while big box stores and national chains are allowed to remain open. You can't go to church but you can go to a gym? You can't vote in person but you can protest/riot in person? You can't go to door but you can go to a drive thru window? It's all arbitrary bullshit.
And as far as my meme, there is very little difference between the two in terms of contact and exposure. If you can do one, you can do the other. And it looks likes a lot of places are wanting to cancel Halloween.